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En stærk salgsstrategi skaber vækst

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Strategi er et styringsredskab
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Strategi skaber retning
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Strategi giver fokus
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Strategi fører til målrettede indsatser
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Strategi fører til vækst
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Alle virksomheder har en strategi eller forretningsplan, men kun de færreste SMV’er har en specifik salgsstrategi!

Hvis “strategi” betyder vejen til målet, betyder “salgsstrategi” vejen til kunden.

En salgsstrategi sætter de strategiske rammer for de salgsmæssige handlinger, aktiviteter og indsatser og hjælper virksomhedens salgsafdeling med at holde rette fokus i dagligdagen. Ydermere giver en salgsstrategi en struktureret salgsplatform og et professionelt styringsredskab.

Kampro hjælper sine kunder med at udvikle en stærk salgsstrategi med udgangspunkt i virksomhedens nuværende position, kunder, marked og struktur. Konkret indgår blandt andet arbejde med kunde- og markedssegmentering, pipeline analyse og salgsorganisering ud fra de rigtige salgskompetencer til de rigtige kundegrupper.

Resultatet er en sikker retning, struktur og overblik i salgsarbejdet, som understøtter virksomhedens strategiske mål og vækstplaner.

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Eksempel på hvad en strategiproces kan indeholde:

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Position & Vækstplan
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Kundesegmentering
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Pipeline analyse
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Konkurrentvurdering
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Salgskompetencevurdering vs. Kundeprofil
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Kundestyringsplatform
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KAMPRO = Key Account Management for PROfessionelle

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